Artificial intelligence in advertising

If someone uses my image in an advertisement without permission using artificial intelligence, can I sue them?

03.09.2025 20:25 141

Answers

Photo of lorina200215 Lorina Fedan

Yes, in most cases you have that right.

Using your image (face, voice, name, or even your features) in advertising without your consent may violate:

  • The right to your own image.

  • Right to name and personal data If advertising directly or indirectly identifies you, this may be considered unlawful processing of personal data without your consent (Law of Ukraine "On Personal Data Protection").

  • Damage to business reputation. If advertising creates the impression that you are endorsing a particular product or service, this may damage your honor, dignity, or reputation.

You can:

  1. demand the cessation of the use of your image;

  2. demand compensation for moral and material damage;

  3. file a complaint with consumer or personal data protection authorities.

04.09.2025 11:14